I've been working on computers for a long time. Which means I've watched an evolution rapidly unfold as many of us have. The good news is the software gets easier and more user friendly. The bad news is so much information on how to do things it has become complex.

I've got several irons in the fire and it will be an interesting journey to see which gets finished first. They are all related to setting up a business, growing a business online and of course online marketing.

I started in newspaper advertising using both direct response, direct mail and of course newspaper ads. My first photographs were published for this paper. I moved on to a precious metals firm that did mostly direct mail and direct response. I did the Art direction, layout and production, then moved on to a saner world of book publishing with some variety of life adventures thrown in along the way.

The world has changed a lot but what I've learned is a lot of the direct mail techniques are still being used, only they are applied to online marketing. At least we know they work.

So, this journey, is about pulling together all the elements to create a guide of how to do it. The steps to getting it up and resources to help you do it yourself if you want or to have someone help you get it done. The choice is yours and you will have a choice. That is empowering. 

Check back and if you have a business you want to put on line and don't want to wade through tons of web pages, ask here, and when I get the answer, I'll post it. Very likely if you're looking for it, so is someone else.




http://mkcolling.com/whatworks/